The Ströer Group is one of the world’s largest providers of out-of-home media and street furniture. Ströer is the largest outdoor advertiser in Germany, with 230,000 advertising spaces and 20,000 items of street furniture. Its core market is Europe.
The product range includes city light pillars, mega lights and city light posters.
IBV develops and manufacturers poster presentation controls for these products. Approx. 900 new city light pillars with IBV controls were set up in Hamburg in 2008 and 2009. The controls feature the following key components:
Manfred Leder